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From: SMS on 28 Jan 2010 18:41
clare(a)snyder.on.ca wrote:

> Anyway, the supplier of the pedal is going crazy trying to get a
> redisigned pedal into production at all of their plants across North
> America.

Actually not just North America, and not just Toyota. I saw today that
some Fords build in Asia have the same issue with the pedal assembly
from the same Canadian supplier.

The key thing here is that Toyota was pro-active in issuing the recall
which they were not legally required to do (but the stop sale order is
something that they likely would have been ordered to do if they hadn't
done so voluntarily). If you look back on _far_ more serious safety
recalls on Ford and GM products, those companies were forced, kicking
and screaming, to do safety recalls.

It's one thing to fight a recall that is not safety related (i.e.
excessive oil burning) that doesn't have a direct impact on safety. I
remember VW fighting the recall on some their water-cooled engines where
valve stem seals had a problem, though eventually they capitulated.

Consumers are pretty reasonable. If they buy a product that turns out to
have a problem, and the manufacturer fixes the problem without a hassle,
then they're likely to continue as a loyal customer. The reason the U.S.
vehicle manufacturers got into such trouble is that they were so
arrogant that you still here the familiar story of "I bought a (GM,
Ford, Chrysler) once--never again." Toyota and Honda understood that the
key to a long term business plan was to keep selling more product to
happy repeat customers.
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