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From: Elmer on 9 Oct 2006 21:03
I bought $3.00 hat at a flea market today, but I don't understand what
it means. It has "TOYOTA" emblazoned beneath the familiar Toyota "Black
Pearl" logo, but then there's a slogan that I just can't figure out:
"With Pleasure Behind Arudder". To the right of that, there's what
appears to be a tachometer with the digits 0 through 7 edged in red,
and then from 7 to 8 and beyond edged in green!

The hat was made in China, as were all the items sold by this vendor. I
know that often when translated from a foreign language, sometimes
instructions and advertising text gets a little mixed up, or it doesn't
quite translate into English with the same meaning, so that's probably
the case here. I considered that perhaps instead of "Arudder" they
meant "A Rudder" and it referred to Toyota boat engines. But even that
doesn't make sense since a rudder is at the back of a boat so there
shouldn't be anything "Behind" it.

If someone knows of such a Toyota advertising slogan used in another
country, I would love to know what it means. Also, is there any
significance to the tachometer with what should be it's "red zone"
marked in green? Or, is it simply all a big mistake and that's why they
were being sold for only $3.00?

Elmer

From: larwe on 9 Oct 2006 21:19

Elmer wrote:

> Pearl" logo, but then there's a slogan that I just can't figure out:
> "With Pleasure Behind Arudder". To the right of that, there's what

It is probably referring to being behind a steering wheel. Search for
that phrase on Google and also search for the phrase with a space
between "a" and "rudder".

I would guess the correct colloquial translation from whatever the
source language might be is "Driving Pleasure".

From: Bruce L. Bergman on 10 Oct 2006 01:25
On 9 Oct 2006 18:03:24 -0700, "Elmer" <ElmerCat(a)gmail.com> wrote:

>I bought $3.00 hat at a flea market today, but I don't understand what
>it means. It has "TOYOTA" emblazoned beneath the familiar Toyota "Black
>Pearl" logo, but then there's a slogan that I just can't figure out:
>"With Pleasure Behind Arudder". To the right of that, there's what
>appears to be a tachometer with the digits 0 through 7 edged in red,
>and then from 7 to 8 and beyond edged in green!
>
>The hat was made in China, as were all the items sold by this vendor. I
>know that often when translated from a foreign language, sometimes
>instructions and advertising text gets a little mixed up, or it doesn't
>quite translate into English with the same meaning, so that's probably
>the case here. I considered that perhaps instead of "Arudder" they
>meant "A Rudder" and it referred to Toyota boat engines. But even that
>doesn't make sense since a rudder is at the back of a boat so there
>shouldn't be anything "Behind" it.

Sounds like a knockoff hat with Genuine Chinese "Engrish" writing on
it. They sell stuff like that in China all the time - doesn't matter
that the sellers don't have it right, they can't read it. And the
buyers don't know what it says either, all they know is that 'stuff
with English Writing on it is cool'.

By the way, an outboard engine is "behind" the rudder if you are
looking from the rear. But that's still a stretch.

And even at $3, its still a rip.

--<< Bruce >>--

From: Ray O on 10 Oct 2006 11:43

"Elmer" <ElmerCat(a)gmail.com> wrote in message
news:1160442204.075792.316830(a)e3g2000cwe.googlegroups.com...
>I bought $3.00 hat at a flea market today, but I don't understand what
> it means. It has "TOYOTA" emblazoned beneath the familiar Toyota "Black
> Pearl" logo, but then there's a slogan that I just can't figure out:
> "With Pleasure Behind Arudder". To the right of that, there's what
> appears to be a tachometer with the digits 0 through 7 edged in red,
> and then from 7 to 8 and beyond edged in green!
>
> The hat was made in China, as were all the items sold by this vendor. I
> know that often when translated from a foreign language, sometimes
> instructions and advertising text gets a little mixed up, or it doesn't
> quite translate into English with the same meaning, so that's probably
> the case here. I considered that perhaps instead of "Arudder" they
> meant "A Rudder" and it referred to Toyota boat engines. But even that
> doesn't make sense since a rudder is at the back of a boat so there
> shouldn't be anything "Behind" it.
>
> If someone knows of such a Toyota advertising slogan used in another
> country, I would love to know what it means. Also, is there any
> significance to the tachometer with what should be it's "red zone"
> marked in green? Or, is it simply all a big mistake and that's why they
> were being sold for only $3.00?
>
> Elmer
>

If the hat is being sold a at a flea market, it is probably rip-off that is
infringing on Toyota's trademark and had nothing to do with Toyota anywhere.
--

Ray O
(correct punctuation to reply)


From: Coyoteboy on 10 Oct 2006 16:00

Bruce L. Bergman wrote:

> By the way, an outboard engine is "behind" the rudder if you are
> looking from the rear. But that's still a stretch.
>

?? Our engine was *above* the gearbox and there was no rudder,
technically the gearbox and skeg act as a rudder but are not there
solely for that purpose, lol.

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