JD Power APEAL Survey: Toyota ranked next to last, Honda, Nissan below average
in [Toyota]
|
Prev: Porsche, Jaguar, BMW, MB lead top four spots in JD Power APEAL survey
Next: JD Power APEAL Survey: Toyota ranked next to last, Honda, Nissan below average
From: Clive on 18 Jul 2010 05:49 In message <0a89c99a-88f0-4b34-b02c-5a97c8ef728c(a)q21g2000prm.googlegroups.com>, john <johngdole(a)hotmail.com> writes >"Just as in the 2009 APEAL study, all three Japanese mass market >brands – Toyota, Honda and Nissan -- scored below the industry >average. In this year's study, Toyota also ranked next to last, just >ahead of Jeep. >The "report card showed the Detroit Three automakers catching and, in >some cases, surpassing Asian and Europe competitors as the domestic >brands, on average, outscored import brands for the first time in 13 >years. >The Automotive Performance, Execution and Layout (APEAL) Study >received 76,000 consumers' assessments on about 80 criteria after >driving their 2010 model vehicles for three months. Power researchers >collected responses between February and May of this year, added the >scores and ranked 33 brands on a 1,000-point scale. >http://www.freep.com/article/20100715/BUSINESS01/100715036/1210/BUSINESS >01/U.S.-automotive-brands-outpace-rivals-in-new-J.D.-Power-survey As Mandy Rice-Davies once famously said, "They would say that, wouldn't they". -- Clive |