GM Dealer Challenges the Toyota Tundra's Ads... AS BULL
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From: C. E. White on 15 Mar 2007 16:51 Borrowed off the Internet....I am just the messenger, although I agree that the new Tundra ads are deliberately misleading.... Lou Kaltenstein President Gene Norris Buick-GMC Trucks Inc./Norris Auto Group 18170 Bagley Rd Middleburg Hts., Ohio 44130 There has been a lot of talk about Toyota Tundra's new ads and how impressive they are. Here are some myths about their spots that I have found and that should be refuted. Also, they are offering a "IVC" type program on Tundra to help with sales. I would guess all of you have seen the ad where the Tundra pulls a trailer up a steep grade (a 'see-saw'), and then barrels down hill and locks the brakes up just before the end of the ramp. Many of you have commented on how well done the spot is visually. However, here are the actual facts to share with people: 1. The V.O. at the beginning of the spot says...."It's tough pushing 10,000 lbs up a steep grade". Myth: Toyota would like the audience to believe the trailer is 10,000 lbs. Fact: It's a 5,000 lb truck pulling a 5,000 lb trailer. A little slight of hand? You bet. 2. Then, on the way down the grade, the camera zooms in on the brakes as the vehicles comes to a screeching halt just prior to the end of ramp. Next time you see the ad....look for the 'mice type'. It indicates the trailer is equipped with electric brakes. Fact....the electric brakes stop the trailer -- not the truck. A little slight of hand? You bet. 3. And why does Toyota have bigger brake pads? They need them....their truck is heavier. Stopping distance between our truck and theirs is virtually identical. And why does Toyota have a 6 speed transmission? To improve their fuel economy....which is still 2 mpg less than ours. 4. And don't forget....their big V8 has one axle ratio -- a 4.3. Suck fuel much? Our trucks offer several axle options to optimize towing and fuel economy. Ed
From: zonie on 15 Mar 2007 22:11 Time will tell what the Tundra can do. Sounds like the GM people are nervous about somebody coming up with competition. He forgets to mention taht also with the 4.3 axle ratio the Tndra has a 6 speed auto which probably about equals their higher ratios with the 4 speed auto that they have. Scott
From: Viperkiller on 16 Mar 2007 00:53 On Thu, 15 Mar 2007 16:51:09 -0400, "C. E. White" <cewhite3(a)removemindspring.com> wrote: >Borrowed off the Internet....I am just the messenger, although I agree >that the new Tundra ads are deliberately misleading.... > >Lou Kaltenstein >President >Gene Norris Buick-GMC Trucks Inc./Norris Auto Group >18170 Bagley Rd >Middleburg Hts., Ohio 44130 > >There has been a lot of talk about Toyota Tundra's new ads and how >impressive they are. Here are some myths about their spots that I have >found and that should be refuted. Also, they are offering a "IVC" type >program on Tundra to help with sales. > >I would guess all of you have seen the ad where the Tundra pulls a >trailer up a steep grade (a 'see-saw'), and then barrels down hill and >locks the brakes up just before the end of the ramp. Many of you have >commented on how well done the spot is visually. However, here are the >actual facts to share with people: > >1. The V.O. at the beginning of the spot says...."It's tough pushing >10,000 lbs up a steep grade". Myth: Toyota would like the audience to >believe the trailer is 10,000 lbs. Fact: It's a 5,000 lb truck pulling >a 5,000 lb trailer. A little slight of hand? You bet. > >2. Then, on the way down the grade, the camera zooms in on the brakes >as the vehicles comes to a screeching halt just prior to the end of >ramp. Next time you see the ad....look for the 'mice type'. It >indicates the trailer is equipped with electric brakes. Fact....the >electric brakes stop the trailer -- not the truck. A little slight of >hand? You bet. > >3. And why does Toyota have bigger brake pads? They need them....their >truck is heavier. Stopping distance between our truck and theirs is >virtually identical. And why does Toyota have a 6 speed transmission? >To improve their fuel economy....which is still 2 mpg less than ours. > >4. And don't forget....their big V8 has one axle ratio -- a 4.3. Suck >fuel much? Our trucks offer several axle options to optimize towing >and fuel economy. > >Ed > Right... because GM ads have never been misleading. Don't present yourself as someone who's just a messenger. You obviously enjoy presenting acrimonious data (information would be an inaccurate term). Just because a GM dealer is losing sales and makes a claim, doesn't make it so.
From: Ed White on 16 Mar 2007 07:54 On Mar 16, 12:53 am, Viperkiller <n...(a)no.com> wrote: > On Thu, 15 Mar 2007 16:51:09 -0400, "C. E. White" > > > > > > <cewhi...(a)removemindspring.com> wrote: > >Borrowed off the Internet....I am just the messenger, although I agree > >that the new Tundra ads are deliberately misleading.... > > >Lou Kaltenstein > >President > >Gene Norris Buick-GMC Trucks Inc./Norris Auto Group > >18170 Bagley Rd > >Middleburg Hts., Ohio 44130 > > >There has been a lot of talk about Toyota Tundra's new ads and how > >impressive they are. Here are some myths about their spots that I have > >found and that should be refuted. Also, they are offering a "IVC" type > >program on Tundra to help with sales. > > >I would guess all of you have seen the ad where the Tundra pulls a > >trailer up a steep grade (a 'see-saw'), and then barrels down hill and > >locks the brakes up just before the end of the ramp. Many of you have > >commented on how well done the spot is visually. However, here are the > >actual facts to share with people: > > >1. The V.O. at the beginning of the spot says...."It's tough pushing > >10,000 lbs up a steep grade". Myth: Toyota would like the audience to > >believe the trailer is 10,000 lbs. Fact: It's a 5,000 lb truck pulling > >a 5,000 lb trailer. A little slight of hand? You bet. > > >2. Then, on the way down the grade, the camera zooms in on the brakes > >as the vehicles comes to a screeching halt just prior to the end of > >ramp. Next time you see the ad....look for the 'mice type'. It > >indicates the trailer is equipped with electric brakes. Fact....the > >electric brakes stop the trailer -- not the truck. A little slight of > >hand? You bet. > > >3. And why does Toyota have bigger brake pads? They need them....their > >truck is heavier. Stopping distance between our truck and theirs is > >virtually identical. And why does Toyota have a 6 speed transmission? > >To improve their fuel economy....which is still 2 mpg less than ours. > > >4. And don't forget....their big V8 has one axle ratio -- a 4.3. Suck > >fuel much? Our trucks offer several axle options to optimize towing > >and fuel economy. > > >Ed > > Right... because GM ads have never been misleading. > > Don't present yourself as someone who's just a messenger. You > obviously enjoy presenting acrimonious data (information would be an > inaccurate term). Just because a GM dealer is losing sales and makes > a claim, doesn't make it so.- Hide quoted text - > > - Show quoted text - I persoanlly think the Tundra ads passed over the line form less than honest to down right misleading. The adds for the "old" Tundra were merely misleading. Some of the ads for the new Tundra might not be outright lies, but they are so close as to be indistingishable from lies. Like othes have pointed out, ads often venture into gray areas as far as truthfulness. However the two "dramatic" ads for the new Tundra are among the least honest ads for a vechile I have seen in a long time. Hiding the tether on the drag race ad (while claiming it is an "actual demonstartion") and the faults with the seesaw ad pointed out above indicate to me that Toyota is tryng to mislead Consumers about the capabilities of the new Tundra. Maybe that is OK with you. I think it is disgusting. I think the Tacoma ads are merely silly (although funny) since they show capabilities that no one believes are true (meteor strike survial, falling off a cliff without damage, tougher than a sea monster, etc.). However, the new Tundra ads are at attempt to lead you to believe that the new Tundra has characteristics that they may not actually have. Ed
From: dh on 15 Mar 2007 22:23
"C. E. White" <cewhite3(a)removemindspring.com> wrote in message news:45f9b22b$1(a)kcnews01... > Borrowed off the Internet....I am just the messenger, although I agree > that the new Tundra ads are deliberately misleading.... > > Lou Kaltenstein > President > Gene Norris Buick-GMC Trucks Inc./Norris Auto Group > 18170 Bagley Rd > Middleburg Hts., Ohio 44130 > > There has been a lot of talk about Toyota Tundra's new ads and how > impressive they are. Here are some myths about their spots that I have > found and that should be refuted. Also, they are offering a "IVC" type > program on Tundra to help with sales. > [chop] Oh My God! An ad that's actually a dramatization! You could knock me over with a feather! Lou's just jealous. In this article, note the SPD (sales per dealer) figures: http://www.thetruthaboutcars.com/?p=3332 (towards the bottom of the article proper) Buick gets a mention that explains Lou's jealousy. -- Posted via a free Usenet account from http://www.teranews.com |